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“It’s very radical for the indie-rock scene to be wearing preppy clothes right now, although hip-hop has been doing it for a while,” von Furth told a interviewer in 1994.
“I recently styled a Sonic Youth shoot with [photographer] Corinne Day, and she thought all the bright, preppy stuff was really queer. We’re sick of flannel and skinny black jeans and that whole East Village rocker look.” Instead, she and Gordon favored a fitted, mod, Euro-prep aesthetic.
Helmed by Kim Gordon — the ultimate cool ‘90s girl — and stylist Daisy von Furth, the line began as an offshoot of skater-boy label X-Large, but quickly took on a life of its own.
Its first fashion show was produced by Sofia Coppola and Spike Jonze, and Chloë Sevigny (whom Gordon met when she appeared in Sonic Youth’s grunge-influenced “Sugar Kane” video, which was styled by von Furth) walked the runway in a casual take on the wedding gown.
Käytämme evästeitä sisällön yksilöimiseen, mainosten mukauttamiseen, mainosten seurantaan ja turvallisen käytön varmistamiseen.